Tell us about yourself.
Hello, my name is Ahammed Sha. I am from Kondotty in Malappuram district. I am a 5th year law student at Government Law College, Ernakulam.
And above all, I am an entrepreneur. I am the founder of WorkyPedia, a BPO company that works in Kerala. I am more me when I get new, innovative ideas.
What do you think is the single biggest misconception people have when it comes to startups?
When a new idea comes to our mind or when we think about a start-up, the biggest question mark is where to setup the office for our business.
From where did I find the money to setup that place from scratch? But the thought is that we don’t always need a business place to bring our ideas to society.
If you could go back in time to any moment from your journey and give yourself one tip, what would it be?
Don’t wait for the right time to come. If you have a new innovative idea, go for it right now! because the world is getting new ideas every minute.
So if it is not done, then it will lose its relevance.
What makes you stand out as an entrepreneur?
If we are an entrepreneur or if we have our own start-up, there is no need to ask permission from anyone if we want to introduce a new idea or make changes to it.
And there is no need to knock on anyone’s door for that. We are the boss of that business, and we can implement all our ideas. And more than that, many people can be employed through us.
What are some of the best working habits you’ve gained over the past couple of years?
The thing I’ve learned from these years is to work only when we are in the mood to work. Because we become more productive only when we love to work.
Then only new ideas come to your mind. And that is the greatest part of entrepreneurship.
Give us a bit of an insight into the influences behind the company?
WorkyPedia started as a market research firm. At that time, no other market research firm had started in Kerala. But many market research firms are working at an international or global level at that time. I worked for a company like this, and their business language is English.
So there were language barriers between the employers and their clients, and thus it was not possible to collect the necessary data accurately.
That is why I felt that it would be a great business idea to start a market research firm that works in Malayalam, our regional language in Kerala. And now it’s a BPO( Business Process Outsourcing ) company, and market research is a part of it.
Where do you see your business in five years?
At present, we are only operating in Kerala. We want to expand our work to the whole of India and then globally. Similarly, now our work is done through the application alone.
We should grow from it and create a dynamic website for our workers.
What do you think the biggest challenge will be for you in getting there?
One of the things I have experienced in the last few years is that I can’t find trustworthy workers. Many will take on work and submit it incomplete.
There are a few who work sincerely. And I still see this as a challenge. So I thought that an agreement or something like that should be done before committing to the work.
Talk to us about your biggest success story so far.
We first started our business through an Instagram page, and then later we created our website and app. From there, our success story begins. First, we should have approached each company for work. Now they are coming here looking for us.
Similarly, people started searching for our company on Google and other search engines, and Workypedia came up as the first result while searching. Now we have good reach on social media also.
How do clients and customers find you? Are you much of a salesperson for yourself?
Now clients and customers are looking for us through social media and search engines. But we mostly do “word of mouth” publicity.
That is, people know about us through our happy customers and from the reports of companies when we work with them.
What one tip would you give to fellow startup founders?
When we come forward with our idea, we don’t have friends or family to support us. But if we can see the future of our idea, we should go ahead with it.
If you have any queries, approach the ones who are running start-ups like this. and take their advice if needed.
And finally, what do you hope the future brings for both you personally and your business?
I believe market research is a social service. Because a company conducts market research for its products and services, the benefits are not only for the company but also for its customers. Through this, the service quality of each product improves.
So my wish is to take the work of our company globally. And that will be my personal growth as well.