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Alex Kaplunov-Tov: RentSafe Israel Are Making Office Space Depositing Easier

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Alex Kaplunov-Tov | RentSafe Israel LTD

Tell us about yourself?

Proud father of 3 kids, discovered my entrepreneur gene in the last decade. Big fan of fintech and technology in general.

What do you think is the single biggest misconception people have when it comes to startups?

That it’s all fun and games. Most of the time you try to survive. People think that it’s some glorious experience, but, actually, there’s a lot of hard work and sleepless nights.

If you could go back in time to any moment from your journey, and give yourself one tip, what would it be?

Find your niche. Don’t go for something broad, try to concentrate on your niche.

What makes you stand out as an entrepreneur?

I believe that I’m not a traditional entrepreneur. I have a lot of “fears” and responsibilities so I act very cautiously sometimes.

What are some of the best working habits you’ve gained over the past couple of years?

Focus on the real problems/all the other things is just a distraction.

Where do you see your business in five years?

Dominating the local market and going global. I know that we’re changing the way businesses pay for their guarantees.

What do you think the biggest challenge will be for you in getting there?

We’re a fintech startup. In the finance industry, credibility is the key. We’ll have to gain that credibility first.

Talk to us about your biggest success story so far?

In a matter of a few months, we already have a few paying customers. The demand for our service is huge.

How do clients and customers find you? Are you much of a salesperson for yourself?

I’m a salesperson by definition! You can’t be a part of a startup without being a salesperson. We do have a great sales and marketing team helping out of course.

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What one tip would you give to fellow startup founders?

Build a balanced team. The team is the key to success.

And finally, what do you hope the future brings both you personally, and your business?

I hope that I’ll continue to have the time of my life!

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