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Bogdan Predusca: The Future of the Health & Fitness Industry Is Hybrid, Influenced by the Radical Shift of Consumer Behavior Due to the Pandemic

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Bogdan Predusca is Co-Founder & CEO of Hyperhuman.

Tell us about yourself?

Tech entrepreneur and product leader. Passionate about innovative products built around amazing teams and inspiring missions.

What do you think is the single biggest misconception people have when it comes to startups?

That a start-up will be worth hundreds of millions of $ and by default will be a huge success. Also that the success will come over night and is a linear trajectory that can be modeled in a spreadsheet.

If you could go back in time to any moment from your journey, and give yourself one tip, what would it be?

Challenge every single $ spent, add more buffer to each timeline and manage the investor’s expectations better by underpromise and over-deliver.

What makes you stand out as an entrepreneur?

Always seeing solutions for problems not roadblocks. I think I’m at the sweet-spot between understanding customer need, business value and technology opportunities.

What are some of the best working habits you’ve gained over the past couple of years?

Creating some healthy habits like working or jogging in the morning, socialize with friends after a long day or week at the office and constantly brainstorm with smarter people about your ideas or challenges so you can learn and evolve.

Give us a bit of an insight into the influences behind the company?

The future of the health & fitness industry is hybrid, influenced by the radical shift of consumer behavior due to the pandemic. This leads to a massive demand for consistent quality content.

Creating world-class workout videos is time-consuming, inefficient and extremely expensive both for digital and traditional health & fitness businesses.

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Where do you see your business in five years?

Hyperhuman will be the go-to content creation and delivery platform for the health & fitness industry.

What do you think the biggest challenge will be for you in getting there?

Growing the exposure and awareness, gaining considerable market share and ensuring the right fundraising strategy.

Talk to us about your biggest success story so far?

  • Trusted by 3000+ fitness professionals and 100+ businesses from North America, UK and Australia.
  • Red Herring Top 100 Europe Winner, recognizing Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries.
  • Transformed hundreds of hours of raw video footage into thousands of studio quality on-demand fitness assets for our clients.

How do clients and customers find you? Are you much of a salesperson for yourself?

We all are sellers of our product and I’m leading the effort on the business development and partnerships side.

What one tip would you give to fellow startup founders?

Be honest in your expectations, add more unpredictability in your business model and focus on creating measurable value for a clearly defined customer.

And finally, what do you hope the future brings both you personally, and your business?

I’m extremely motivated and strongly believe that Hyperhuman will be the go-to content creation and delivery platform for the health & fitness industry powered by our proprietary Video AI. The market opportunity is huge and we ‘just’ need to stay focused and grow in one week faster that other companies do in months or years.

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