Dmytro Nalbat: If You Want to Do a Stable Business It’s Not Just About Startups


Tell us about yourself?

I’m a 31 y.o entrepreneur from Ukraine. My life consists of business, family, jogging and reading books. I read and run everyday. Today I have read for more than 300 days in a row without a break.

What do you think is the single biggest misconception people have when it comes to startups?

I think the most common misconception is everyone loves you and supports you. Startup life looks like happy people coworking, smiley faces and successful business. It’s hard work to find your business model and unit economy, especially if you do something new.

You don’t have any information from open sources. It’s hard work everyday working with a lot of datа. A lot of changes everyday. If you want to do a stable business it’s not just about startups.

If you could go back in time to any moment from your journey, and give yourself one tip, what would it be?

Think two steps ahead. Do it more aggressively. Previously, I did everything gradually, but during the process you understand that the most risky ideas work. Don’t waste time on small steps, go boldly.

What makes you stand out as an entrepreneur?

Product vision. My strongest side is product mindset. I want to create simple solutions for users. Big companies copying our product features says a lot. Your marketing is your product. Your customer retention is your product. Happy users are our focus.

What are some of the best working habits you’ve gained over the past couple of years?

Take small steps every day. Recently, I completely changed my workflow. If you set big goals for yourself, but you don’t move towards them as fast as you would like, it starts to demotivate you. I focus on the process, not the result. I can give you an example, reading books. Every year I set myself the goal of reading a certain number of books. For example 50.

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But normally I did not complete this task. And your progress slows down when you start falling behind. But then I changed my approach and just set myself the task of reading every day for at least 20 minutes a day, now for the first time in my life, in 2021, I exceeded my plan.

Therefore, I have restructured my workflow not into specific tasks that need to be done, but blocks that I have to do every day. This is my personal experience, and it may not suit you, but it helped me.

Give us a bit of an insight into the influences behind the company?

Now we are working on a product that helps people lose weight. Our mission is to help you do it effectively and realize the body of your dreams. If you’ve been through this, you know what I’m talking about. Not so long ago, I lost 18 kilograms. It has had a big impact on my life, well-being and energy. We help people to be more comfortable in their bodies.

Where do you see your business in five years?

Our goal is to be the largest publisher in the health & fitness niche in 5 years. 100m downloads of our apps.

What do you think the biggest challenge will be for you in getting there?

Product scaling process. We want to build a family of products that will interact with each other in one ecosystem. Perhaps, accessible on wearable devices.

Talk to us about your biggest success story so far?

We have raised a round of investments. For us, this is an indicator that other entrepreneurs believe in us. For us, this is an opportunity to grow quickly and overtake our competitors.

Raised money during the war in Ukraine.

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How do clients and customers find you? Are you much of a salesperson for yourself?

We do B2C business. The main sources of traffic for us are social networks and organic traffic from stores. We work a lot with Facebook Ads and Google Ads.

What one tip would you give to fellow startup founders?

Focus on distributing your product. To draw the right conclusions, you need a lot of data. If you’re not growing organically, work more with ads. Only data will help you understand what your users like. Why do they love you? If you don’t have users, your product is useless.

If you do not know how to promote your product, I recommend reading the book: Traction. Gabriel Weinberg and Justin Mares.

And finally, what do you hope the future brings both you personally, and your business?

Hundreds of thousands of users who have changed their lives with our products. This is primary. And how happy users are will depend on how much we earn as a company.

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