Hristo Zhelev: Itzo Games Studio Are Proving How Persistence Trumps Talent

Hristo Zhelev | Itzo Games Studio

Tell us about yourself?

I am a serial entrepreneur and investor involved in various projects, from mobile app/games development to blockchain applications. I am also an online marketing/advertising expert, having worked for top agencies, hired and managed teams, etc.

What do you think is the single biggest misconception people have when it comes to startups?

Well, the biggest misconception is that they think it is easy, where in fact, 90% of new startups fail in the first 5 years and 90% of those initial 90% fail after that.

If you could go back in time to any moment from your journey, and give yourself one tip, what would it be?

Buying established businesses in certain industries because it is far easier to buy already established companies than to actually create one from scratch, even if you get access to private investors or funding.

What makes you stand out as an entrepreneur?

Nothing. I am just like everyone else with big goals, dreams and it takes one step at a time to accomplish them. Most people, I would say are not persistent, which is key. Sometimes I find myself neglecting projects, but getting into the habit of re-engaging and growing them, especially if they are viable and proven to sustain over a longer period of time.

What are some of the best working habits you’ve gained over the past couple of years?

I heard that persistence trumps talent. That’s very true. Without it, you stop, procrastinate and do nothing, time goes by and you regret it. I won’t let that happen. So that’s the number one habit, persistence, stick to it longer than anyone else.

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Give us a bit of an insight into the influences behind the company?

There are many influencers, mentors that have been involved over the years. Some of them were Dan Pena, Bruce Whipple, Eben Pagan, Joe Polish and Dan Kennedy

Where do you see your business in five years?

A well-known worldwide corporation with over 200 employees and involved in different board positions in other projects.

What do you think the biggest challenge will be for you in getting there?

Time. That’s always against us, it takes time, it is a process. Does not happen overnight and when you combine that with persistence, you are on the right track.

Talk to us about your biggest success story so far?

I was on Amazon’s bestseller list on Amazon Kindle for one of my books on money management and investing.

How do clients and customers find you? Are you much of a salesperson for yourself?

They find our games on the App Store and Google Play with my Itzo Games brand.

What one tip would you give to fellow startup founders?

To not give up and instead of doing a startup to buy an already established business. This can happen in many ways, but you need to assemble a team that can help you with this because it is not an easy task. Doing it all yourself is a job, not a business. Get others involved.

And finally, what do you hope the future brings both you personally, and your business?

More freedom, independence and growth.

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