Muhammad Uzair Arshad: I’m a 4th Generation Entrepreneur and in Tech Space for About 2 Decades

Muhammad Uzair Arshad | Emblem Technologies Private Limited

Tell us about yourself?

I’m a 4th generation entrepreneur and in tech space for about 2 decades. I started my journey as a Game Developer. After working for others on some successful game titles I bootstrapped my own game studio in 2010. First two games were hits, however, as games shelf live is too short compared to other tech products. We pivoted to building FinTech, EdTech, Social Apps, and eCommerce apps along games. To date our tech consulting business has successfully delivered 200+ tech products and games.

What do you think is the single biggest misconception people have when it comes to startups?

Misconception: It’s all about idea and people would love you.
To start work on new idea / company it’s very important to understand the target users/audience. If you have a competitor serving same target users, evaluate how you can disrupt it, come up with better solution.

If you could go back in time to any moment from your journey, and give yourself one tip, what would it be?

If i could go back in time, i would suggest myself to be more patient and persistent.

What makes you stand out as an entrepreneur?

I know how to say no to an opportunity; to stay focused on larger long term gain. And another interesting thing that i have learnt and practiced is that disruption/change doesn’t always mean to add things to the solution; sometime we should remove things from the solution to simplify it.

What are some of the best working habits you’ve gained over the past couple of years?

Best working habits.
1. I don’t procrastinate.
2. I stay focus on long term gains.
3. I believe in team work. As alone I won’t be able to make the difference, hence, its important to raise the team; and enable them.

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Give us a bit of an insight into the influences behind the company?

I wanted to create a social game that has more organic triggers compared to monetization triggers. As i believed scale (big user base) will automatically convert cents to dollars.

Hence, I developed my own EP

Where do you see your business in five years?

As we pivoted in 2011, and made our company tech consulting firm.
I see Emblem to emerge as major studio that employs best talent in region to work on innovative apps across all major tech verticals.

What do you think the biggest challenge will be for you in getting there?

For any company biggest challenge is always the right team and the right bond between the team members. If team is proactive and they work proactively round the clock; they can unlock anything.

Talk to us about your biggest success story so far?

In services business our first client is still working with us.
In consulting business biggest challenge is retain the customers.
We have one of the lowest churn rate.

Along that our team loves to work with us and we have one of the highest retention rate. One of the main reason is we give them the opportunity to call their on shots!
For any consulting company biggest success is client & team retention.

How do clients and customers find you? Are you much of a salesperson for yourself?

Not sure if i’m a sales person or not.
But, i do feel I enable my team to perform at their full potential.

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And they take excellent care of our clients, and our clients love our team.

What one tip would you give to fellow startup founders?

Be an enabler.
Enable your team. Unlock their full potential.
With that you also need to ensure you hire the right person for the right job. Only then you can unlock his true potential.

And finally, what do you hope the future brings both you personally, and your business?

More prospects to get recognized as one of the top consulting firm. Who enable their partners to live their dreams.

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